Our goal is to help you be in full control of your eye care needs by offering an affordable, swift, hassle-free service.
About Vision Direct
Our values
Fast
With us, you’ll get quality contact lenses at the best prices quickly and never run out.
Easy
We aim to demystify the world of eye care with the help of our team of Optical Experts.
Caring
Your eye health is our top priority, so we keep our Eye Care Centre updated with the latest tips.
Our fun facts
15 MILLION
6 MILLION
45 MILLION
55 MILLION
Our story
Vision Direct was founded in 2004 by a group of passionate opticians, and now we're Europe's largest eye care destination with happy customers in the UK, Spain, Netherlands, Italy, France and Belgium. We count on our amazingly affordable brand, everclear, which launched in 2013, and since then, we have been proudly joining other companies and growing exponentially.
2004
Founded by a group of passionate opticians.
2013
Launched our amazingly affordable brand, everclear.
2015
Entered the French market (bonjour!)
2016
Joined Essilor - the world leader in optical products.
2019
Opened our new Spanish warehouse & expanded the one in York.
2020
Achieved record-breaking sales - onwards & upwards!
2021
Ran a successful competition to create our jingle.
Meet our teams
London
Manchester
Amsterdam
